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April 1, 2026 8 min read

Why Most PageSpeed Agencies Only Show Screenshots — And Why That Should Worry You

Screenshots are the easiest metric to fake and the hardest to verify. We break down why the industry relies on them, what they actually hide, and what verifiable proof should look like instead.

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More From the Engineering Blog

Technical breakdowns and strategic insights from our optimization work.

The 30-Technique Playbook That Got Us to 100/100 Mobile

Technical

March 25, 2026 12 min read

The 30-Technique Playbook That Got Us to 100/100 Mobile

A detailed walkthrough of the 30 optimization techniques we apply to every project — from font subsetting and critical CSS inlining to resource hints, image pipelines, and server-level tuning.

Architecture vs Plugins: Why Foundation Matters More

Strategy

March 18, 2026 6 min read

Architecture vs Plugins: Why Foundation Matters More

Installing a caching plugin is not optimization. Real performance comes from architectural decisions made at build time — not band-aids applied after the fact. Here is why the foundation matters.

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